Michel Chevalier

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of

Luxury China answers the question of how to succeed in the fashion and luxury industries of Mainland China. The country's extraordinary economic boom has made it the world's third largest market for fashion and luxury with unlimited potential in the future. Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illus...

Les + de la 3e edition ? Un nouveau chapitre : le luxe de demain, entre authenticite et developpement durable. ? Les clients du luxe : focus sur le client chinois. ? Tous les chiffres du secteur actualises : taille des marches, chiffres d?affaires et rentabilite des principales entreprises. ? Plus de 450 marques decrites. A travers une approche internationale, cet ouvrage presente les axes ...