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Книги Dan Heath

Dan Heath - автор 2 книг. Из известных произведений можно выделить: Decisive, Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. Все книги можно читать онлайн и бесплатно скачивать на нашем портале.

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Decisive
Decisive

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are ...

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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in ...