Successful Analytics: Gain Business Insights by Managing Google Analytics

Who this book is for:
Whether you are an analyst, student, or a manager responsible for data, this book?s purpose to put you in control of your data and provide a perspective on the entire process of building, and using, a data-driven environment using Google Analytics.

- This book is for you if you are a digital analyst working with Google Analytics who wish to go to the next level of your career.
- This book is for you if you are a manager of data who needs a solid understanding of best practice website measurement, the capabilities of Google Analytics, and how to guide your organisation?s digital strategy.
- This book is for students of quantitative marketing (and economics and management!) looking to gain a detailed knowledge of what it takes to be successful with digital analytics.
For all of the above, your ultimate interest is in insights and knowledge, not more data!

Top Three Take Aways:
1. This book is very much about using Google Analytics in an enterprise environment. Its purpose is to embolden your organisation to actually use its analytics data for important and strategic decisions - that is, not just be a glorified hit counter.
2. This book is about team work - providing the methods and processes to bridge the often daunting gap between practitioners and senior management.
3. This book is about data trust - helping you ensure you have the best data quality so that the rest of the organisation can trust and therefore rely on it. Книга «Successful Analytics: Gain Business Insights by Managing Google Analytics» автора Брайан Клифтон оценена посетителями КнигоГид, и её читательский рейтинг составил 0.00 из 10.
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