Читать онлайн «The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home»

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First published by HarperCollinsPublishers 2010

© Dan Ariely 2010

Dan Ariely asserts the moral right to be identified as the author of this work

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Ebook Edition © MAY 2010 ISBN: 9780007354795

Version 2016-11-25

To my teachers, collaborators, and students, for making research fun and exciting.

And to all the participants who took part in our experiments over the years—you are the engine of this research, and I am deeply grateful for all your help.

Table of Contents

I don’t know about you, but I have never met anyone who never procrastinates. Delaying annoying tasks is a nearly universal problem—one that is incredibly hard to curb, no matter how hard we try to exert our willpower and self-control or how many times we resolve to reform.